The first is Notre Dame’s win over USC this evening in a game that was decided nearly equally by Notre Dame’s great defense and USC’s anemic play calling and time and score management. I couldn’t believe my eyes as after USC chucked a 50-plus yard bomb down to the 1-yard line, and then failed to crack the end zone on several different attempts.
Musings from a young journalist on traveling, motorsports, college life, and the occasional item out of left field.
Saturday, November 24, 2012
Post-Tryptophan Thoughts
The first is Notre Dame’s win over USC this evening in a game that was decided nearly equally by Notre Dame’s great defense and USC’s anemic play calling and time and score management. I couldn’t believe my eyes as after USC chucked a 50-plus yard bomb down to the 1-yard line, and then failed to crack the end zone on several different attempts.
Sunday, October 28, 2012
The evolution of change
Sunday, September 9, 2012
Reflecting on highs and lows
Wednesday, July 18, 2012
Oh, Canada. How I want to go to there.
Monday, July 9, 2012
A few random thoughts...And it's July?!?
Monday, May 7, 2012
Blogs out the wazoo
Wednesday, April 18, 2012
Living the meme dream
Sunday, March 25, 2012
12 Days of the Surreal, Part 2: Post-Sebring
It’s only a partial pun on the 12 Hours of Sebring, but in reality, the period since March 14 until this evening has been the most surreal period for me personally and for us as a company since Las Vegas, last year. A recap of part 2 of the whirlwind is below, and here's part 1:
TUESDAY, MARCH 20
It became official Tuesday morning – RACER was no longer a subsidiary of the Haymarket Publishing empire, as it had been since 2001. Instead, the keys had been turned over to our original founder, Paul Pfanner, with other new colleagues also in play. Big, big news for us going forward.
Change can be scary, but it can also spur you to great heights – and that’s what this organization needed. I think this provides us a bit of both. We’ve been given a fresh start, set to fill a lot of holes, and begin our relaunch and rebranding for our 20th anniversary, for our next issue. Many of Mr. Pfanner’s ideas are nothing short of magnificent, and quite frankly, he was the only person suitable for this new role as the company takes on a rebirth. It's about us, though, as the people on staff, to reach those heights.
The goal for us now is making and implementing the changes we need to, and more importantly, to put it out in the market that we’re back.
With the shockwaves of the previous few days behind, it was off to Auto Club Speedway, formerly California Speedway, to cover the NASCAR Sprint Cup and Nationwide Series weekend.
I tweeted it a couple days ago, but honestly, sometimes it takes going to another type of an event and seeing how it runs to appreciate not having to go to it on a regular basis. While certainly, NASCAR is the 800-lb gorilla in racing, it’s not without its decline; and if someone who had never covered a race of any type before showed up at one of these things, they’d have been in for a rude awakening.
The ACS staff wasn’t the problem, as they were friendly and helpful throughout. I look forward to going back to the track for the IndyCar race in September to make sure that remains the case.
Instead, the issue I had came from was the iron hand of the sanctioning body – who implored the security guards present that, firmly, this is our house. Access is incredibly limited to both the garage and the teams and drivers, even with the right credentials. Now my only having a “cold” pit/garage pass didn’t help matters any, but the point stands – you’re not going to be given the top credential as a newcomer and it takes years of working to make it deeper in the secret garden. Poor word choice there, perhaps...
Anyway, trying to navigate and get everything done was a bit of a maze. A lot of, “You can’t go there from here,” “You can’t go here at this time, but you can go here at that time,” “You can go up this bridge but not up these stairs,” etc., etc.
Even trying to be respectful in asking of the security guards, you might be amazed at how someone gets a huge power trip once given even the slightest degree of it. At one stage I went to go back up a staircase which I had just come down not even 5 minutes earlier, but the person wanted to deny me!
There's also the issue of driver access and accessibility. Sometimes you get last minute requests for things you have to do. I've been able to get away with it in IndyCar and sports cars, but not so in NASCAR - and learning from others, sometimes requests go unfulfilled for months. Even if an answer may only require five minutes. Again, culture shock.
I get that people think because I’m young, I don’t have a clue of what I’m doing, but the fact is I’ve been working incredibly hard for the last seven years learning how to navigate tracks, get where I need to go and stay out of the way. It can be frustrating when you face the obstacles when trying to get work done.
Especially compared to the much more accessible paddocks of IndyCar and sports car, I was floored at how different and rigid a NASCAR garage and weekend operates.
One other postscript on the day – Danica Patrick’s PR rep, Haley, is about as tough as nails when trying to manage fans and also as pleasant as can be when you’re having a conversation with her. She has a thankless job and does it admirably, I think.
Danica herself? Well, my record of far-from-spotless run-ins with her continued as I was merely trying to say “hi” and ask whether it was weird not being at St. Pete. Our chat this weekend? Danica: “Hey, when did I see you last?” Me, somberly: “Vegas.” Danica: “This past Vegas or, uh, October?” Me: “October. Weird not being at St. Pete?” Danica: “Meh.”
So much for trying to get that world exclusive. At least give me a courtesy “you know,” you know?
Suffice to say I didn’t shed a tear when on Saturday her motor went Ke$haaaa (that thanks to international superstar Shane Rogers, @shagers on Twitter) and she finished 35th in her last race in her 20s, before turning 30 on Sunday.
SATURDAY, MARCH 24
Didn’t have too much time to enjoy it as had all four IndyCar-related stories on the day from St. Pete, via whatever Internet method I could, and the Nationwide recap. Plus other interviews. Typical 10-hour day.
The worst part of the day, bar none, was physically seeing Bruce Jenner’s face. Some things, you just can’t unsee. I didn't take a picture because the last thing I needed was a constant visual reminder of the world's worst stretch job.
I do have to give a shoutout – and I never thought I’d say this – to Rutledge Wood, who was actually a nice, cool guy when meeting him in person. Guessing he plays it up for TV a bit. Meeting Brad Keselowski and Matt Kenseth, albeit briefly for both, was also a highlight.
SUNDAY, MARCH 25
Never has doing nothing felt so glorious. I hoped to go to sleep, then get up early and cram in the F1 race before the IndyCar race. Plans didn’t materialize as anticipated.
The sleep part didn’t happen so instead it turned into an all-nighter watching F1 from Malaysia. Did it suck Sergio Perez didn’t win? Yes, but hopefully, the kid will have more opportunities going forward – granted, not likely in a Sauber ever again. The fact he’s F1’s first podium finisher born in the 1990s makes me feel old.
Five hours later and the IndyCar race happened. Far from the most exciting race I’d ever seen, yet for some reason, a dullish, largely clean, and most importantly, safe race was about everything I was hoping for from St. Pete. I’m not afraid to admit I lost it during the Dan tribute at the start of the show – about the best thing ABC did all day. That brought back the horror of October 16 all over again, but did so in a way that didn’t make it eery – instead, it was tasteful and tactful. Weird to say, but there you go.
I think I’ll have more thoughts later on all the opinions coming out of the day, but for now, calling it a night considering I only got a few hours of sleep. It’s been a crazy enough 12-day period, and now we head into the next week with even more to do. Sunday night ended the third day this month (March 3, 4) not traveling or in the office. Out for now, cheers.
12 Days of the Surreal, Part 1: Sebring
It’s only a partial pun on the 12 Hours of Sebring, but in reality, the period since March 14 until Sunday evening has been the most surreal period for me personally and for us as a company since Las Vegas, last year. A recap of part 1 of the whirlwind is below:
WEDNESDAY, MARCH 14
The inside joke here is that the cross country jaunt from Orange County, Calif. to Sebring, Fla. would take as long as the race itself. I called it, in a play off the official race title of: “Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida,” the “Twelve Hours of Getting to Sebring Fueled by American Airlines.”
The flights were the easy part, going through Dallas and then landing in Orlando. No issues on the rental car, or obscene charges. Still, the issue sprouted up about 7:45 p.m. ET – about 10 hours after starting the day – in that it took nearly two hours to go some 20+ miles from one of America’s least favorite airports, MCO, to the State Route 27 connection with Interstate 4. The culprit was a massive pileup that caused a 10-mile, roughly hour-plus delay outside 27, on I-4, which shut down I-4 both directions and caused massive headache.
One of the things I get when I tell people I get to travel for a living is that, “oh, it’s so glamorous.” Well, yes, a lot of it is – but travel days such as this one are far from it – and it’s those moments that really test your patience when you’re drained, at night, in a rental car, in some remote location. I’d considered crashing at a hotel near the I-4/27 interchange but most were sold out, so the ride continued. A 12:30 a.m. ET arrival time then occurred at surprise number two of the evening, the Sebring Inn (RIGHT).
THURSDAY, MARCH 15
The DeltaWing made its official public debut. Anything and everything else was secondary. This car has the potential to revolutionize motorsport in a way unseen by any other model or car in decades, even if people remain divided on its appearance. Certainly the night practice session was the other highlight, although a number of incidents made the day a little longer, nearly to 10 p.m. at the track.
FRIDAY, MARCH 16
I got a hot lap in a Corvette ZR1, thanks to Mobil 1. Sometimes you get one of those surreal messages in your inbox, like, “Would you be interested in a hot lap in a ZR1?” I didn’t respond back, “Do I have a pulse?” although I was tempted to.
SATURDAY, MARCH 17
Ah, race day. The joy of attempting to follow nine – nine! – classes at once while also monitoring whatever crazy stories popped up. Here’s more on the class insanity and thoughts about the politics of the thing, although I’ll touch on part of that directly in a few paragraphs.

First crazy race moment? The Team Falken Tire Porsche team, led by team manager Derrick Walker, barely even made the start. An engine issue struck the team at the tail end of the morning warm-up, and an hour and a half thrash by the crew – and constant social media updates from the team’s newly acquired PR ace Kelly – led to everyone cheering when Wolf Henzler made the grid literally at the last possible second. The German Porsche factory driver rolled to pit lane at the end of the second warm-up lap, but caught up before losing any time.
Not so lucky was a fellow German Porsche factory driver, former GT class champ Jorg Bergmeister, who was speared by Dominik Farnbacher in a Ferrari 458 right before the green flag. The Lizards were already screwed before the thing even started.
Eventually, the race ran its course, largely trouble-free although there were a few coming-togethers.
About 2 p.m., a handful of us were shuttled off to a meeting with top FIA and ACO officials. That included me, trying to not look too hideous in my one-off borrowed firesuit thanks to Dyson Racing (RIGHT).
Anyway, we got a chance to meet with a group of five led by FIA President Jean Todt. Now, the fan in me here wanted to punch him in the face for making a joke out of F1 for about half a decade in the early part of the 2000s with Ferrari and Schumacher, but my brain was able to kick in and avoid me going postal. That probably would have got me kicked out of media centers for the rest of my life, if not out of racing altogether, but I would have had a hell of a story…
As it turned out, Todt wound up in a verbal spat with a journalist who had the gall – some would say bravery or simply common sense – to question why the timing of schedule finalization was so late for several FIA World Championships. Something might have got lost in translation, but Todt basically turned the question around, claiming we should be “not criticizing, but thanking” the FIA for getting a calendar sorted so quickly. No one has ever officially accused the “A” of standing in FIA for “arrogance,” but I could have sworn I’ve seen “French Insisting on Arrogance” as one of the re-created monikers in the wake of the 2005 USGP at Indy…
Needless to say, the media briefing didn’t go quite to plan. It was a crazy moment that only has hit in magnitude several days after the fact, that about 20 of us were in a room with some of the most powerful people in motorsport and had the chance to go toe-to-toe on certain issues. It’s a chance I don’t know if I’ll ever have again.
The last bit of craziness came at the finish. The outright GT lead, I guess would be the best way to call it, came down to a battle between Joey Hand (BMW) and Olivier Beretta (Ferrari). Hand edged passed Beretta with a few minutes remaining, but on the final lap, a Ferrari which everyone thought was Beretta contacted Hand, nudging the American off the course and ending his win chances.
Not so. Hand then edged past this same Ferrari through the final corner. Turns out we were all wrong, Hand included, as to which Ferrari it was – it was actually the sister car driven by Gianmaria Bruni, more than 100 laps down.
Rather stupidly, it turns out both Hand and Beretta had won, as they had won the ALMS GT and WEC GTE Pro classes, respectively. But nobody thought of it that way, although technically that was how it was.
The day going back from Sebring is always a haul. You’ve usually been up til about 2 or 3 am, at least, the night before. Depending on your flight, you either can sleep in late and make your drive ahead of schedule for a mid-afternoon departure, or, if you’re stuck on an early morning one, get a brief nap in and then hit the road in pitch darkness.
Fortunately I had the former option, and a last-minute dart off I-4 onto a toll road (417) saved another near headache of backups and delays. Still, it took a little over 2 hours for the commute back.
To me, Sebring had a weirder vibe to it this year compared to the last two years. Maybe it was the late arrival at the track (Thursday versus Monday) where I felt like I was already behind, maybe it was not being able to stay at the nice hotel, maybe it was the FIA’s influence. Or maybe it was the brewing of things I’d heard in cryptic messages that bore themselves out when I resumed in the office…
Monday, February 20, 2012
What now for Italian drivers?
Maybe Jersey Shore has had more of an adverse effect on society than we all realized.
Of all the issues, controversies, unresolved contracts and other off-track racing news populating this offseason, there’s one I feel worth addressing.
It’s the quickly dissolving lack of Italian drivers in top-flight motorsport. And it’s a situation that I hope isn’t made worse by one of the most insensitive comments I’ve ever read, regardless of the fact I’m an Italian-American.
The last die cast in Formula 1 came when Jarno Trulli was jettisoned on Friday to make way for Vitaly Petrov at Caterham. Petrov’s far from inadequate and has certainly shown the chops to be a reasonable F1 driver in two seasons with Renault, now Lotus – to move to the team formerly Lotus, now Caterham. However, the undeniable reason Petrov is there is his substantial Russian backing.
Trulli gets unceremoniously dumped after a 15-year career as someone whose potential was never fully maximized in F1. On his day, Trulli was brilliant – his lone win at Monaco 2004 holding off an equally hungry (and at that time, equally winless) Jenson Button was fascinating and a refreshing interruption to Michael Schumacher’s reign of dominance that year. He had some great qualifying runs throughout his career for Toyota, Renault, Jordan and Prost, but was all too frequently beaten down by a car not suited for his style, and rendered invisible the last two seasons versus Heikki Kovalainen in equal machinery.
Still, the loss is what Trulli represents – a heritage that has spanned entirely throughout F1’s history, and one of the sport’s most iconic countries. Italy may only have two World Champions, but Italy is F1. Monza is hallowed ground – one of the races I’d most like to attend once in my life – and the tifosi exudes a passion unlike almost any other in racing. F1 has had an Italian on its grid every year going back to the '70s, save for a few instances in 1996 when gentleman driver Giovanni Lavaggi failed to qualify in another passionate Italian team, Minardi (it ain't Toro Rosso, but that's a topic for another day).
Ferrari is F1 too, and its inability to develop and foster a succession plan for young and talented Italians coming through the ranks – learning both the driving and sponsorship-gathering aspects of the game – has really been exposed. It was bad enough that in 2009, Luca Badoer and Giancarlo Fisichella went through the embarrassing seven-race saga in the worst Ferrari car in 20 years, doing damage to the likes of Italians driving Ferraris, and then were unfairly lambasted by the press (Badoer far more so).
On the North American side of the pond, there have been some opportunities for Italians to come over. While Alessandro Zanardi and Massimiliano Papis – or, as they’re better known, Alex and Max – were unheralded “F1 rejects” when they arrived in 1996 (my first year watching), they only managed to provide two of the most spell-binding moments I’ve ever witnessed in 17 years of watching motorsports.
Papis’ legendary drive at Daytona in the beautiful Ferrari 333SP prototype put his name on the map, with his chance coming under challenging circumstances in CART later that year. Zanardi, meanwhile, did this thing called “the pass” at Laguna Seca that year – I’m guessing Bryan Herta still curses it out – and my fleeting interest as a 7-year-old was cast in stone that day.
What Zanardi and Papis brought to CART in the late ‘90s was unquestionable speed, flair for the dramatic, a joie de vivre for their livelihood, and a passion and humor that resonated in the paddock and made them a hell of a lot of fans. I remember autograph sessions at Long Beach in ’98 and ’99; that while many of the lines were long, the ones for those two meant a lot more because you could just see how much they loved doing it.
On this side of the pond, we haven’t had a top-flight Italian in open-wheel racing since Papis left for greener pastures after partial seasons in 2002 and 2003.
The closest anyone’s came to getting there is Giorgio Pantano, an underrated F3000 and GP2 veteran who was tossed out of F1 after driving a geriatric Jordan chassis, and, unsurprisingly, a lack of funding.
Pantano first came over in 2005 and impressed in two road course outings for Chip Ganassi. Flash forward six years and Pantano was back, again with helmet in hand, if not deep pockets on his diminutive frame. Will Buxton was pleased. And like a duck to water, Pantano was fast.
In a Dreyer & Reinbold car, Pantano wheeled the thing damn near “best of the rest” at Infineon, finished sixth, and then got dropped to 17th after falling afoul of the blocking rule. Two races later, he set fastest lap at Japan, and we haven’t heard from him since.
This brings us to Luca Filippi, who may be in line for a seat in the 2012 IZOD IndyCar Series if he can do what few other Italians have been able to these many years – bring a paycheck to accommodate his talent. Filippi, like Pantano, has spent most of his career on the doorstep of F1, proving year after year in below average equipment he was worthy of a shot. And despite a record number of starts and a vice championship finish in this past year’s GP2 Series, no team made him an offer for him to refuse.
I’ve not met Filippi, but I’d be surprised if he was anything other than what the other three Italians are – amiable, personable, and generally enthusiastic about life. And damn quick behind the wheel of a car.
I was appalled, then, to read this comment in Robin Miller’s piece lamenting why Sarah Fisher’s all-American team, led by rookie standout Josef Newgarden, may not be on the grid:
"It’s still possible that if Luca Fillipi’s deal with Rahal for a second car doesn’t happen, then Fisher-Hartman could get Honda’s 12th engine.
…
As it stands right now, the popular Indy car loyalist whose team was the feel good story of 2011 and hired a young American star for 2012 may get to play if some Italian none of us have ever seen can’t write a check."
That, while nowhere near as bad as ESPN’s blatant racist headline describing Jeremy Lin’s first loss with the Knicks last week, is no less xenophobic. It’s a disgusting line that passes the blame on to an innocent young driver who, like anyone else, is trying to make a career out of driving in racing – and if he can’t do it in Europe, he’s trying to do it in America.
Does he forget Alex Zanardi and Max Papis were “some Italian(s) none of us ever seen?”
Full disclosure, I really like and respect Robin Miller most of the time. His passion is unquestioned. I’m thankful to have met Robin as I’ve been working on developing my own career in this industry. I’m thankful for his insights. His connections. His kind words to “this kid.” I appreciate his coverage of a sport I think kicks NASCAR’s ass.
And I love Josef Newgarden. I think he’s going to be a star in this sport – as soon as he gets an engine. He is mature beyond his years, well-spoken and articulate, and deserving of his opportunity.
It’s bad enough there aren’t enough Americans in what is this quintessentially American sport, and that’s part of Robin’s point. The fact there could only be six or seven Americans in a projected 27 or 28-car field is far from what the series should be striving for.
But Italy is a country with just as much racing history. It’s bad enough that its own economic uncertainty has wreaked havoc on its upcoming drivers gathering the necessary backing. Some of them have been able to attempt to make it into the U.S. after they were tossed out of or never given the opportunity to enter F1.
For an innocent newcomer to be blamed for someone else’s problem, that he didn’t cause, while just trying to extend his own career, is an inexcusable mistake I wish Robin wouldn’t have made.
Part of me thinks Luca Filippi should leave knowing he might be public enemy number one without ever turning a wheel. Part of me thinks his check might bounce. But another part of me wants him to come, get his money in place, and kick some ass on the racetrack.
Monday, January 23, 2012
Social media's ugly side and bad timing
Two days isn’t a lot of time in the grand scheme of things, but by social media standards, it’s an eternity. Two NFL conference championship games have since passed, bringing with them a kicker called Billy Cundiff missing a game-tying field goal and proceeding to crash Twitter’s servers, then a young wide receiver named Kyle Williams muffing one and fumbling a later punt to allow the New York Giants through to the Super Bowl.
The night before, Twitter was abuzz with the rumor that former Penn State head football coach Joe Paterno had passed. The first tweet I saw on my stream, actually, was from a former college classmate who was in no way tied to the situation or reporting of it. It read simply, “Joe Paterno has died.”
No link. No validation. No clue. Huh?
Obviously this person wasn’t the source, but it had originated from Penn State’s student newspaper, Onward State. The journalism school Poynter recaps how the misinformation got out, here, but here’s the Cliff notes version: Onward State reports it, it gets picked up by CBSSports.com, and within minutes it goes viral. An hour later, and without this having been confirmed by the family directly, they then have to deny the report.
By Sunday morning, it is later confirmed by his family that Paterno has died. So, in hindsight, the original reporting wasn’t wrong by the nature of the outcome, but it was incorrect by its timing and claim at the original time of posting. Onward State’s managing editor had resigned well by then, but the damage was done, and suddenly Onward State became known for all the wrong reasons. Poynter explains AP's stricter sourcing standards and how it didn't get dragged into the mess, here.
Two things I have to take issue with in this whole ordeal. The first is obvious: a family should, under no circumstances, have to spend the final minutes they have with their dying loved one in question having to refute an erroneous media report that said person has died. When that person passes, it should always be left to the family to make that report, and let it out when they see fit. I really don’t think I need to elaborate on that.
The second, and far greater issue as a journalism graduate and former news desk editor of my own school newspaper, is the quest to be first, rather than right, and how that quest can bite you firmly in the ass.
I don’t quite know when it happened, but somewhere along the line the quest of glory for being first and getting your name and publication out as “being first,” did, to some agencies and individuals, become more important than being right. I understand the competitive drive to want to break stories first, and frankly, the rush of digging and investigating for “the big story” is half the reason you get into journalism.
But it takes time to compile and verify those facts when dealing with a big story, get your OK from your sources, editors and fellow reporters the story is in fact, good to go, and then actually post whatever story it is you’re working on. Post it right, great – and if it’s first, then that’s a bonus in my view.
However, in the quest to make “big stories” first, if you get it wrong, you not only end up with egg on your face, smeared in every different direction; you also get the immediate and large scale vitriolic feedback from social media, who sees your every post, your every tweet, the nanosecond it leaves “enter.” And you better be damn well sure what you’re posting on there is accurate because even if you delete it, chances are at least one of your followers will have picked it up and re-tweeted it themselves.
Sports-wise, this has happened in Indianapolis with the Colts pulling a 180 on their local media and firing their head coach, Jim Caldwell, after it was hinted he would stay. Bob Kravitz of the Indianapolis Star explains here. In my direct world of covering motorsports in what’s been a very frantic offseason, there’s been a couple instances when reporters of opposing sites have rushed to post stories without the team, driver, manufacturer or series giving the OK. By the time the right entity posts something, they’re the last one to do so, and it looks bad on them that they’re reporting something “officially” that has been rumored for weeks and either leaked or written by someone who might have broken the embargo (
Those examples, of course, pale in scale to the Paterno outbreak on Saturday night. But the principle is the same. By trying to jump the gun in the name of the scoop, and refusing to let the right entity make the announcement on their own, you wind up risking your name and your publication for the sake of maybe five or 10 minutes. The only glory you get from being first, if you’re right, is being first on Google’s search listings for timestamps. Obviously this weekend, we’ve seen what can happen when you get it wrong.
Being right can mean keeping things in the dark. Since I started my new job in August, I’ve had to withhold sensitive and very key bits of information without posting it. But I respected my sources and respected the entities who gave that to me, and I know that two-way trust street will pay dividends going forward for both me personally, and my organization that I represent.
I certainly have embraced social media, as evidenced by my self-deprecating discussion of how I went from hater to addict on Twitter. I think Twitter can be great for news and networking. But it must be treated with care.
I can’t say it any clearer than this: to me, it is far more important to be right rather than first. I will always work to wait that if I’m not the person entrusted with breaking the news, that the right entity does so and I will let them do just that. It’s something I learned and have worked to implement into my career.
***
Another quick thought …
I’m glad I didn’t have a dog in the fight of the respective AFC and NFC Championship games this weekend, which were both fairly exciting. My Green Bay Packers got knocked out last week, putting the kibosh on a 15-1 season but one where the defense had more holes than a good slice of Swiss. Either way, I felt for both Cundiff and Williams in the aftermath, and wish people would look at it as just a game – which it is – and remove the ludicrous death threats or outrageous reactions. If you want to get mad at people, look at the ones who risked things on Wall Street and drove the economy off a cliff in 2008 …
Out for now, cheers. Off to Daytona on Wednesday for my first Rolex 24, and first visit to Daytona International Speedway.
Friday, January 20, 2012
An unrealistic dream
You can’t fault teams, drivers, sponsors or the PR reps for putting together releases in that way. That’s their job. But just once, I’d like to see someone rebel – the closest to irreverent, off-the-cuff releases come from Magnus Racing (which, unsurprisingly, represent the press releases I actually WANT to read instead of slog through thinking how I can rewrite it into a news story) – and create a press release that more accurately describes how driver X got the ride.
This is mostly tongue-in-cheek, but here’s what I’d like to see, just once, in a driver/team announcement press release:
Driver Y brings fattest check, gets seat at Team X
“Well, Team X is announcing Driver Y because frankly, he/she brought the biggest check. It’s not easy to hold back the fact we wanted to announce Driver Z, because he/she actually has the most talent, but we can’t afford to pay him/her and they didn’t want to take a pay cut. Which, to be honest, is totally understandable. Why should drivers have to pay for the privilege of driving when talent should be the ultimate judge of who gets a seat and who doesn’t?
Anyway, that aside, we’re more than happy to take Driver Y’s check, and we really hope that with the right amount of coaching, development, engineering assistance and a little bit of luck, that he/she will be more than a bottom feeder just taking up space and blocking Driver Z, who will probably be lapping them as of lap 7.
We feel Driver Y has the potential to grow – because he/she is woefully out of depth for this series and is only here because of the check they bring. But we anticipate that they will do a great job shilling for the sponsor they bring, will engage their clients (I mean, because who doesn’t know Pay By Touch, Grafiprint or 42 Below?) and maybe, just maybe, will get noticed by one media type who pays attention to his/her development over the course of the season.
“I’m really ecstatic that Team X took my check,” Driver Y said. “When you’re negotiating with teams, certain teams want you to bring a certain amount of money, some greater than others. But I feel that working together, with my check and this team’s potential to improve, we can deliver some results that won’t embarrass either of us.”
“Driver Y doesn’t have the talent of a Driver Z, but he/she does have the potential to grow, and we know Driver Y can do so as long as they keep filling our pockets so we can go racing,” Team X owner said. “We’re not going to be championship contenders. We’ll be lucky to score a top-five. But we know we can end the year better than we are starting, because we’re starting from a place that no one wants to be – stone last with a talentless paydriver. It’s one thing to have a paydriver with talent, but we’re not at that stage yet. We hope that with Driver Y’s improvement this year, we can manage to hire a paydriver with talent next year in a second car.”
We know you’re probably unlikely to read this, but we hope our honesty in our team’s approach continues to entice you going forward. Thanks for slogging along through this press release, and we are kindly available for any media inquiries.